Ralph Lauren just approached my work about developing a viral marketing campaign for them. They want us to develop a viral campaign for the Big Pony line of fragrances.
[Viral campaign: Something that generates massive amounts of grassroots buzz. Think the Old Spice guy. Something that makes you want to click the link, and makes you want to share it on Facebook. Our previous ones included Cheers and Dress the Part].
You guys are the preppiest, most innovative people I know. What kind of viral features do you want to see from Ralph, and more importantly, what kind of viral would make you want to pick up Big Pony for yourself or a loved one? Go ahead and use the ask function and fire off whatever half baked-half genius ideas and concepts you want to my messages box. Brainstorming is all about throwing everything possible at the wall. You never know what sticks!
I, myself will spend the entire weekend killing myself over this, Don Draper style.
We pitch to Ralph’s PR crew on Monday morning.